JB Teddy & Co

2025

JB Teddy & Co was created to bring new life into the Brodhead Historical Society’s museum gift shop. The branding conception was inspired by the Victorian town’s rich history. From lettering inspired by the original newspaper to colors reflective of the towns innovative culture the branding took on a life of it’s own. Nestled in a small town in Wisconsin JB Teddy & Co is a collection of goods primarily created by local artists. It’s a welcoming space located within the museum’s historical train depot that encourages storytelling and community connection.

Client: Brodhead Historical Society & Museum

Collaborations: Jessica Colaluca; Copy Writing

Scope: Creative Direction, Branding, Merchandising, Gift Shop Management